Marketing Plan

My FIRST goal is to sell your property for top dollar.

Targeted Marketing

Improves the probability that we will find the “right buyer” for your home.

Step One: Identify the unique lifestyle benefits of your property and neighborhood. Use these unique features to paint a multi-sensory picture that highlights the specific features and benefits recognized by the “right buyer” as their dream home.” Your input in this step will be essential.

Step Two: Incorporate these unique lifestyle benefits and features into all of the marketing and promotional media (internet, photo listing publication, MLS, co-operative showing suggestions, corporate relocation, etc.)

Step Three: Determine who the “right/ best buyers” are and direct our property promotions and advertising towards this identified target market.

When we expand the buyer pool for your property, we increase the chances of creating competition for your home and getting the highest possible price for your home.

Marketing Tools

  • Keller Williams For Sale yard sign synonymous with quality service
  • Detailed descriptive listing with color photographs in multiple listing service (NTREIS) with a link to your custom property website
  • Online marketing through,,,,, and hundreds more
  • Marketing presence in local, national and international magazines
  • Custom property website with 24 hour a day exposure
  • In-house, promotional materials including custom color property flyers, postcards, etc.
  • Comparative Market Analysis (CMA)
  • Custom email blast with photos and link to your custom property website will be sent to several thousand area real estate agents.
  • Custom designed direct mail postcards
  • Open house campaigns (with owners permission)
  • Virtual Tours
  • Photography enhancements
  • Property staging and showing recommendations
  • Agent/ Broker open house


My SECOND goal is to sell your property in the shortest amount of time possible.

A FASTER SALE will mean:

  • More money to your bottom line
  • Less inconvenience for your family

Internet Marketing

We help you reach buyers locally, regionally, nationally and internationally. To expand the buyer pool our technology department has registered our internet sites with the Web’s most prominent search engines. Photo and property information on your property will be features in the most popular and frequently visited internet portal sites.



Over 80% of all buyers today start their home search on the web. Here’s some of the many websites your property will be featured on:


Neighborhood Market Updates

To keep you informed of what is happening in your neighborhood, Neighborhood Market Updates, will automatically email you with new listings, any homes that go under contract and price changes in your market area – so you stay on top of what the competition is doing.


Service.     Trust.      Safety.


In addition to my marketing plans, I am committed to providing you with a PREMIER level of customer service…courteous, candid, accessible, dependable and responsive.

I pledge to keep you informed every step of the way and to deliver what I promise.

I Guarantee It!

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Copyright 2017. John McNair. All Rights Reserved.

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